Antonius is a family-owned company with a rich tradition of fishing, making it truly special and distinct from any other caviar producer. The website was intended to cater to multiple types of users. Regular customers who are visiting to shop and potential business partners — including luxury food distributors and Michelin-starred chefs. Our goal was to create a hub, a true heart of the brand where people can learn about and fall in love with the company — just as we did.
Getting the structure right was crucial for the business and that meant we had to understand and create clear paths for different kinds of users: B2C and B2B customers, ensuring these two did not compete with each other. We workshopped the information architecture, followed by content and functional mockups.
There was much to be done in terms of visual design. Antonius had never undergone modern brand creation, so our task was to guide them and establish their digital presence. Working with a developing brand gave us so much creative freedom — we knew that the more we design on the web, the more identity Antonius Caviar gains. We swiftly developed visual ideas simultaneously translating them into a custom design system — working in both light and dark themes. It was a pleasure to work with such high-quality photography content shot by muto.studio and the 3D content we produced in the studio.
Nothing enhances a storytelling experience like well-designed animations and microinteractions. While we aimed to be innovative, it was important to remain accessible and straightforward. We kept in mind that typical B2C customers aren’t digitally-native nerds, but rather individuals with varying levels of digital proficiency. Nevertheless, the digital world is moving, and so is the new Antonius Caviar platform.